Profit implications of customer loyalty, market segments, market share Research Paper

Profit implications of customer loyalty, market segments, market share and potential market for Sony - Research Paper Example This essay entails the implications of profits to the market variables and specifically draws comparisons on Apple Company and Sony Company (Capon, & Hulbert, 2007:60). Apple company inc. wins over its close competitors by trying different strategies that seek to lure customers into the company’s loyalty team. Some of the biggest strategies that Apple endures on are product innovative, aimed at producing the best gadgets that the customer may desire in the technological world. Apple Company outlines the customers who may make a given purchase at a given price (Lamb, et al 2009:45). The company further establishes the possibility that demographic variables will act in favor of its products. For example, Apple Company designs its products to attract the high-end market with the best products possible. Most of The Apple’s product prices squarely revolve around the market skimming technique. Therefore, its prices are relatively high to meet the cost of innovation, and the upper class consumers. During the product lifecycle, Apple reduces prices to meet the demand of other consumers down the purchase module (Treacy, 2005:70). The company defines the features that customers seek in their products. Under such circumstances, the company documents on the various technological improvements that customers may be seeking in their products. Initially, Apple was the first company to introduce iPads, tablets, and iPhones in the Technological market. The technology attracted buyers to make purchases for products served the purposes of phones and computers (Aaker & Mcloughlin, 2010:68). Therefore, the company associates itself with the best technological innovations in the mobile industry not forgetting the fact that, its gadgets support other features, for example, iTunes, voice recognition, high levels of security measures, and grid directions (Lamb,

Managing Decision Making and decision support Essay - 2

Managing Decision Making and decision support - Essay Example c) The inability of Morse to handle its end-user computing is a structure problem. There company understands the problem and it is recurrent occurrence. There are solutions and potential paths the company can choose to solve the problem if they are willing to invest resources to obtain the solution to the problem. a) The communication model Morse adopted with its SPMT management is a wheel communication model with the SPMT serving as hub control mechanism. There is small liberty to make decision, but the managerial staff in particular the CEO has a lot of power over the decision making. b) The communication and decision making model at Morse has not worked because at times people without the knowledge are getting involved in matters they do not understand. The IT department is a perfect example how defective the decision making model is at Morse. c) Groupthink was not effective at Morse because the staff did not listen to each others ideas and the head of the managers were too confrontational. This caused bad decision making in this organization. d) Group think can have detrimental effects at the ability of a group arriving at a decision because it ignores the objectives, limits the alternatives, reduces the ability to identify and incorporates biases into the decision. a) Process losses of group decision making include: unequal verbal contribution, coordination problems, airtime fragmentation, attenuation blocking, concentration blocking, power relationship issues, socializing, domination and information overload. Information overload means too much data is entering into a meeting without any real evaluation. Unequal verbal contribution means one or two member utilize all the time to expose their ideas while other are not contributing anything. b) At Morse various process losses occurred. Domination occurred against the initiatives of the IT staff as well as information overload from the IT staff to the rest of the managers. There